A Market Worth Billions

The Rapid Rise of Loyalty Programs in India

A Market Worth Billions

The loyalty program market in India has exploded in recent years, with an estimated market size of US$29 billion and growing. This growth is driven by a number of factors, including the increasing focus on customer engagement, the rise of digital technology, and the growing popularity of e-commerce.

Key Highlights

* The current market size for loyalty solutions in India tops US$29 billion. * The loyalty programs and campaigns market in India has witnessed significant growth in recent years. * The loyalty programs market in India is expected to grow to US$42 billion by 2026. * The growth of the loyalty program market is driven by a number of factors, including the increasing focus on customer engagement, the rise of digital technology, and the growing popularity of e-commerce.